BrightStar Care Franchise: Building Home Health Care Chain

BrightStar Home Health Care has been in the health care industry for many years now. It was founded in 2002 by Shelly Sun and her husband. The success of BrightStar Care franchise hailed Shelly as the queen of franchise. With her dedication and passion to help others, her company became one of the fastest growing woman-led companies in the United States.

The Brightstar Care Business Model

The business model used by BrightStar home health care is similar to that of the famous fast food chain in the United States. The only difference is that instead of serving foods, BrightStar offers home health care services and medical and non-medical staffing solutions. If you are in need of a medical care, then the company will provide you licensed nurses and a nursing assistant when deemed necessary. If you need assistance when performing activities of daily living, grocery shopping, or just a companion, then the company will send a care giver so that you will receive the kind of care you need right at the comfort of your own home. BrightStar also supplies medical and non-medical staff to dental clinics, assisted living facilities, hospitals, and nursing homes. Franchising with BrightStar is very easy. It requires a low startup cost, a onetime upfront franchise fee, and a small percentage for royalty.

Tips for business owners who want to franchise with BrightStar

• When running a franchise system, you have to make sure you have enough capital to work on. By having adequate capital, you will be able to run your business until such time that it can already sustain itself. • You should have a great team of advisors/networks. BrightStar acknowledges the fact that some franchise owners do not have the experience in handling business, especially a business franchise. Hence, the company offers training and seminars to assist and guide franchise owners in running their business. Being equipped with the knowledge and skills in running a business franchise will help you avoid mistakes commonly made by new business owners. • Continue to enrich your knowledge and skills in running a business franchise. One way of doing so is by reading books, especially Shelly Sun’s book entitled “Grow Smart Risk Less.” This book contains the experience and lessons learned by Sun throughout her business practice.

BrightStar Care is not just about generating money, but more of building relationships. You don’t really need a medical background for you to effectively run this type of business. As long as you have the passion and dedication to help others, have a positive outlook in life, and have a strong leadership and marketing potential, then you will surely succeed.

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